WearX Wear the Vibe

Privacy Policy & Data Transparency

Last updated: January 2026. How WearX (Southwest Delhi) collects, stores, and protects your information.

1. Introduction & Brand Scope

WearX ("we", "our", or "us"), operating from Shop Number 11, Ground Floor, near Dashrathpuri Metro Station, Southwest Delhi, Delhi 110045, operates the website www.wearthexp.co.in. We are committed to safeguarding the privacy of our online shoppers, retail studio visitors, and corporate clients. This policy explains what data we collect, how it is utilized, and your rights concerning personal information.

2. Personal Information We Collect

When you browse WearX, place an order via our online cart, or fill out our enquiry forms, we may collect the following categories of information:

  • Contact Details: Full name, 10-digit Indian mobile number, and email address.
  • Delivery Information: Physical shipping address, pincode, landmark, and state.
  • Order Preferences: Clothing categories selected (Casual, Ethnic, Sportswear, Party, Winter), size measurements, quantity, and custom styling notes.
  • Technical & Device Information: Anonymized IP address, browser type, operating system, pages viewed, time spent per product, and referring website URLs.
Zero Financial Data Stored: WearX does not store credit card, debit card, or UPI PIN credentials on our servers. All digital transactions are processed through encrypted, PCI-DSS compliant third-party payment gateways or collected via Cash on Delivery (COD).

3. How We Use Your Information

We process collected customer information strictly for legitimate retail and brand operations:

  • To dispatch orders, generate shipping airway bills (AWBs), and facilitate 7-day hassle-free returns.
  • To send order status updates, dispatch tracking links, and WhatsApp delivery alerts.
  • To answer queries submitted via our bespoke/bulk custom enquiry forms within 24 hours.
  • To evaluate our digital marketing performance and optimize website navigation so products remain reachable in under 3 clicks.

4. Web Analytics, Cookies & Digital Advertising

To evaluate our advertising campaigns and understand which collections our Delhi NCR audience prefers, we employ industry-standard measurement tools:

  • Google Analytics 4 (GA4): We utilize GA4 to observe aggregate visitor traffic, bounce rates, and conversion events (e.g., `add_to_cart`, `enquiry_form_submitted`, `whatsapp_click`). GA4 masks IP addresses and does not expose identifiable individual records.
  • Google Ads Conversion Tracking: Tracks aggregate conversion actions resulting from search ads (e.g. keywords like "casual wear Delhi", "winter jackets Southwest Delhi").
  • Meta Pixel (Facebook & Instagram Ads): Measures the performance of Instagram and Facebook promotional campaigns to ensure relevant ads are served to users interested in fashion and apparel.
  • Cookies: Cookies are small files stored on your device that retain cart items in local storage (`wearx_cart`). You may disable cookies in browser settings; however, certain shopping features may be affected.

5. Third-Party Sharing & Data Protection

We strictly enforce a policy against selling, renting, or trading customer personal records to third-party data brokers. Your contact details are shared only with trusted logistics partners (e.g., BlueDart, Delhivery) strictly for parcel delivery purposes.

6. Data Retention & Customer Rights

Enquiry and transaction records are maintained as required under Indian commercial and tax laws. You may contact us at any time to request updates, corrections, or deletion of your contact information from our marketing subscriber lists.

7. Contact Information

For any questions or concerns regarding this Privacy Policy, please reach our grievance team:

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